The family
Every SKU sits on the same baseline, wears the same geometric L, and keeps the same label grid: monogram, wordmark, foil rule, name, fill, living glow. Essence, both serums, day moisturizer, and eye gel are acid-etched frosted glass — milky, not clear, not plastic. Night cream is a heavy frosted jar with a champagne gold lid. Cleanser and SPF stay soft-touch tubes. Every SKU ships in an ivory magnetic box. No leaf. No botanical.
LV-CL-150 · Soft-touch tube
150 ml · Rs 1,890
LV-ES-180 · Tall frosted glass bottle
180 ml · Rs 2,290
LV-SR-HA-30 · Frosted glass dropper
30 ml · Rs 2,990
LV-SR-N5-30 · Frosted glass dropper
30 ml · Rs 2,990
LV-MD-50 · Frosted glass pump
50 ml · Rs 2,490
LV-NC-50 · Frosted glass jar + gold lid
50 ml · Rs 2,690
LV-EY-15 · Small frosted glass
15 ml · Rs 2,190
LV-SP-50 · Soft-touch tube
50 ml · Rs 2,690
After Phase 1
The first eight is the house. Two more textures will join when they are quiet enough.
The moonlight
A last layer of dew — arriving after Phase 1.
The still water
Four evenings of still water — arriving after Phase 1.
Full dieline notes live in docs/PACKAGING.md. The grid below is the lock for printers and photographers.
Warm ivory #F6F1E8, champagne gold #C4A574 / #9A7B4F, charcoal #2C2A26
Geometric L monogram + LUMIVRA sans wordmark. No leaf, no botanical.
Essence, both serums, day moisturizer, and eye gel sit in acid-etched frosted glass — milky, translucent, never clear, never opaque plastic. Cleanser and SPF remain soft-touch tubes. Night cream: frosted glass jar with champagne gold lid. Every SKU ships in an ivory soft-touch magnetic box.
All primary packs share one vertical grid: monogram, wordmark, foil rule, product name (two lines), foil rule, fill, tagline.
Family lineup sits on a shared baseline. Caps aligned optically, not mathematically, so jars and droppers read as one house. Light should catch the frost, not punch through like clear glass.
| SKU | Form | Primary | Carton |
|---|---|---|---|
| LV-CL-150GENTLE GEL CLEANSER | Soft-touch tube | Ø38 × 148 mm | 42 × 42 × 155 mm |
| LV-ES-180HYDRATING TONER ESSENCE | Tall frosted glass bottle | Ø46 × 162 mm | 52 × 52 × 172 mm |
| LV-SR-HA-30HYALURONIC BARRIER SERUM | Frosted glass dropper | Ø32 × 112 mm | 40 × 40 × 128 mm |
| LV-SR-N5-30NIACINAMIDE 5% SERUM | Frosted glass dropper | Ø32 × 112 mm | 40 × 40 × 128 mm |
| LV-MD-50LIGHTWEIGHT DAY MOISTURIZER | Frosted glass pump | Ø42 × 118 mm | 48 × 48 × 132 mm |
| LV-NC-50CERAMIDE NIGHT CREAM | Frosted glass jar + gold lid | Ø62 × 52 mm | 70 × 70 × 58 mm |
| LV-EY-15EYE CONTOUR GEL | Small frosted glass | Ø22 × 96 mm | 28 × 28 × 108 mm |
| LV-SP-50DAILY SPF50 PA+++ | Soft-touch tube | Ø34 × 132 mm | 38 × 38 × 140 mm |