The first rinse
Gentle Gel Cleanser
A cloud-light gel that lifts the day, not the skin’s quiet.
Rs 1,890· 150 ml
Soft-touch tube
Loading Lumivra
mylumivra.com · Living glow
Glass skin, for this climate.
Lumivra is soft-luxury K-beauty for Pakistan. Eight textures. Two hero serums in frosted glass. Cash on delivery, priced in PKR.
From Rs 1,890 · Eight SKUs · Cash on delivery
Hydrate · Plump · Glow
Living glow is not a filter.
It is water, held.
We built Lumivra for the light of this country — the humidity that makes rich creams slide, the dust that sits in pores, the sun that asks for discipline. Korean layering, edited. Frosted glass and champagne gold. A house you can keep on the vanity without apology.
Phase 1 · Eight textures
The first house
Frosted glass where it matters. Soft-touch tubes for cleanser and SPF. Every SKU in an ivory magnetic box.
Why Lumivra
An editorial house for Pakistani skin
01
Climate, not climate-control
Textures written for Karachi humidity, Lahore haze, Islamabad dry cool — not for a Seoul winter or a London radiator.
02
Glass skin, not fairness
Luminosity as water held in the barrier. No bleaching narratives. No pharmacy sting. Glow as a quiet discipline.
03
A ritual, not a staircase
Six considered steps at most. The Korean instinct for layers, edited for a Pakistani morning that already has enough to do.
04
Soft luxury, direct to you
Frosted glass, champagne gold, ivory magnetic boxes. No department-store theatre. A house that arrives at the door — cash on delivery, nationwide.
Notes, not billboards
Early wearers
Quiet notes from first faces in Karachi, Lahore, and Islamabad.
“It feels like still water on the face. Nothing shouts. In this heat, that is the luxury.”
Karachi, early wearer
“Finally a serum that does not sit like oil under dupatta and SPF.”
Lahore, early wearer
“The niacinamide is patient. My skin looks like itself, only more rested.”
Islamabad, early wearer
- Cash on delivery
- Prices in PKR
- Nationwide Pakistan
- mylumivra.com
After Phase 1
Coming soon
The first eight is the house. Two more textures will join when they are quiet enough.
The moonlight
Sleeping Mask
A last layer of dew — arriving after Phase 1.
The still water
Sheet Mask Set
Four evenings of still water — arriving after Phase 1.
The list
Letters, rarely.
Restocks, ritual notes, and the occasional new texture. No discount fireworks. Unsubscribe whenever the silence suits you.